Welcome to the Hive, P3.
Brian, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. P3 is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US HVAC contractor mapped, the 28,000 that look like your best customers, and three campaigns we'd run for P3 in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for P3.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as P3: a public registry of buyers, a bootstrapped team needing pipeline now, and a purchase triggered by a growth or ownership signal.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 17,000 to 28,000 more of your best customers?
You already have the dream ones: the HVAC contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 17,000 to 28,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Jack Gordon & Sons Inc.Improved scheduling, dispatch consistency, and professional service delivery
- Superior Air Heating & Air ConditioningGained continuous new features at no extra cost
- Bob's Heating & Air ConditioningTen years of profitable flat rate pricing management
- Wise Guys Heating & CoolingPhone integration sped up calls with instant customer info
Every cell is a HVAC contractor.
Every US HVAC contracting business sits in a public directory with location, size, and license status. We build the list from Google Maps and state licensing boards, enrich the owner and office manager, and time the sends to the spring service ramp.
You're the first supplier that comes to mind.
We'll actively monitor all 111,207 US HVAC contractors and reach out when the right signal shows up, so P3 is the first name an HVAC contractor owner thinks of when field service software comes up.
- New state contractor license issuedState licensing boards list issue dates. New entrants need software from day one.
- Job posting for dispatcher or office managerIndeed and ZipRecruiter listings. Growth past spreadsheets forces a system change.
- Google review count spikesGoogle Business Profiles. Fast review growth means job volume is outrunning manual scheduling.
- Building permit volume jumpsCounty permit portals. More HVAC install permits per month means more dispatch complexity.
- Fleet size growsDOT and state vehicle filings. More trucks means routing and invoicing get harder to run by hand.
- Ownership change on license recordState licensing boards log responsible-party changes. New owners reset the tech stack.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps, state contractor licensing boards, and county permit records. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Brian, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.